When you think of Super Bowl commercials, one image likely comes to mind: the majestic Budweiser Clydesdales thundering across the screen in all their glory. These aren’t just any horses—they’re living legends that have captured the hearts of millions worldwide for over three decades. Whether you’re a devoted equestrian or simply a casual sports fan, the Budweiser Clydesdales have almost certainly made an impression on you.
The story of these magnificent Clydesdale horses is inseparable from the Anheuser-Busch Company, a prestigious American brewery founded way back in 1852. Today, multiple teams of these stunning equines serve as brand ambassadors, traveling across the United States and beyond to dazzle audiences at events and, of course, during the most-watched television event of the year—the Super Bowl.
A Legacy That Started Three Decades Ago
The Budweiser Clydesdales burst onto the Super Bowl stage during Super Bowl XX in 1986, and they’ve been stealing the show ever since. What began as a bold marketing move has evolved into an American tradition that fans eagerly anticipate. These commercials have become as much a part of Super Bowl Sunday as the game itself, showcasing the breed’s incredible strength, grace, and undeniable star power.
Some of these elite teams make their home at the Anheuser-Busch brewery complex headquarters, while others travel tirelessly to events across the country, bringing the magic of these incredible horses directly to fans.
The Magic Behind the Scenes
Ever wondered what it takes to create those jaw-dropping Super Bowl commercials featuring the Budweiser Clydesdales? The answer might surprise you—it’s an incredibly intricate, meticulously planned operation where no detail is too small.
Watch this exclusive behind-the-scenes look at a 2016 Budweiser Clydesdale Super Bowl commercial shoot:
The production team doesn’t leave anything to chance. From the precise choreography of the horses’ movements to the smallest details in their appearance, everything is orchestrated with military precision. The level of organization and professionalism is genuinely astounding—and it shows in the final product.
Impeccable Care and Attention to Detail
What really stands out when you go behind the scenes is the extraordinary care these horses receive. Every aspect of their preparation is handled by dedicated professionals who understand equine excellence. Their magnificent coats are meticulously groomed, their movements are perfectly rehearsed, and their well-being is always the top priority.
This commitment to quality extends beyond just making them look good on camera—it’s about ensuring these horses are healthy, happy, and treated with the respect they deserve.
Why These Commercials Matter
The Budweiser Clydesdale commercials have become more than just advertising—they’re a celebration of these incredible horses and the artistry that goes into capturing their majesty. Every time these ads air, they brighten millions of viewers’ days and remind us why Clydesdales are considered one of the most beautiful horse breeds in the world.
The tradition has spanned decades, and hopefully, it will continue for many more years to come. Each Super Bowl Sunday, we’re reminded of why the Budweiser Clydesdales remain iconic figures in pop culture and equestrian history.
Whether you’re watching for the halftime show or the commercials, the Budweiser Clydesdales represent the perfect blend of power, elegance, and American heritage—and now you know just how much work goes into creating that magic.