Get ready to have your heartstrings tugged! Budweiser has done it again with its 2025 Super Bowl commercial, and this year’s hero is an underdog—quite literally. The brand’s latest ad, titled “First Delivery,” features a spirited young Clydesdale colt making its big debut on Super Bowl Sunday, marking the first time in over a decade that a colt has taken center stage in one of Budweiser’s legendary commercials.
A Colt’s Dream Takes Flight
The story is beautifully simple yet profoundly moving. We follow an ambitious young colt as it watches the seasoned Budweiser Clydesdales prepare for their important delivery runs. Despite being young and untested, this determined little horse is filled with dreams of joining the iconic team. The colt watches intently as the magnificent horses prepare to pull a wagon loaded with kegs, longing for the day it can be part of this proud tradition.
When Opportunity Meets Determination
Then comes the pivotal moment. As the team sets out on their delivery, fate intervenes—a keg tumbles off the wagon and onto the road. But instead of watching from the sidelines, our young hero springs into action. What unfolds is an unforgettable journey of determination and heart.
The colt’s path to redemption is anything but easy. Navigating rugged terrain, pushing through open fields, trudging across muddy trails, and overcoming challenging obstacles, this young horse refuses to quit. With youthful energy and unwavering spirit, the colt finally catches up to the team and proudly delivers the keg—proving that it absolutely belongs among the legendary Clydesdales.
More Than Just an Advertisement
Directed by Henry Alex Rubin and created by the creative minds at FCB New York, “First Delivery” transcends typical commercial territory. This isn’t just about selling beer—it’s a heartwarming celebration of perseverance, dedication, and honoring tradition. Budweiser’s Clydesdale ads have always been known for their emotional resonance, and this year’s offering continues that beautiful legacy with a fresh yet nostalgic feel that reminds us all of the power of hard work and resilience.
Meeting the Clydesdales in Person
The excitement doesn’t stop at the television screen! To celebrate the debut of this moving commercial, Budweiser is bringing the magnificent Clydesdales to New Orleans—the host city of Super Bowl LIX. Horse lovers and fans will have a rare opportunity to see these iconic equine ambassadors in person, creating a special connection between the brand and its passionate audience.
Super Bowl Sunday’s Most Anticipated Moment
With Super Bowl LIX scheduled for February 9 at the Caesars Superdome, this commercial is poised to reach over 120 million viewers—making it the perfect stage for Budweiser’s heartfelt storytelling. In an era where Super Bowl ad slots command record-breaking prices, Budweiser stands out by choosing substance over flashiness, focusing on a genuinely uplifting and emotionally resonant narrative that will stick with audiences long after the game ends.
A Legacy of Excellence Continues
For decades, Budweiser’s Clydesdale commercials have represented something special in advertising—stories that go beyond product promotion to celebrate the values we all admire: dedication, teamwork, and indomitable spirit. With “First Delivery,” the brand welcomes a new chapter to this storied tradition while delivering a powerful message of perseverance that will inspire viewers everywhere.
Whether you’re a horse enthusiast, an advertising fan, or simply someone who appreciates a good underdog story, Budweiser’s 2025 Super Bowl commercial promises to be an unforgettable moment. This young Clydesdale colt is about to capture America’s heart—and prove that true greatness knows no age.